Sunday, May 10, 2009

Watch Dial

Movado: The Museum Watch Dial as an Icon

That signature is its Museum watch dial, characterized by a single dot that marks 12 o'clock. The dial is a symbol of many things: the sun at high noon, sophistication and artistry in design. It is, in essence, what transformed Movado watches from fashion accessories into icons.

Swiss watchmaker Movado is known for its excellence in both technological and artistic innovation. The Museum Watch dial did not get its name until after the Museum of Modern Art in New York selected the design for a permanent collection in 1960. When considered as a piece of art, Movado's simple design falls into the category of a minimalist work. The most basic elements of a watch include the hands and a simple reference point. That is exactly what the model that the Museum Watch follows.

It creates a striking contrast when compared with other luxury watches. In the shadow of the Museum Watch dial, an ordinary watch face looks cluttered.

In early production, the Museum Watch dial was crafted on a black dial with a gold dot. The Museum Watch dial continues to play an important role in modern Movado designs, such as its Amorosa and Fiero Collections. The various Movado Collections feature different band styles, watch shapes and sizes, but the distinctive Museum Watch employed in them is a unifying element. Movado continues to produce a Museum Collection that is dedicated to preserving minimalism by featuring the classic Museum Watch dial and simple leather straps.

The dial represents a certain level of sophistication and artistry that is an integral part of Movado's ongoing relationship with the performing and visual arts. Brand ambassadors like trumpeter Wynton Marsalis and dancer-choreographer Mikhail Baryshinikov have played an important part in maintaining the reputation of the Museum Watch dial.

Art and Movado enjoy an interdependent relationship and it all began with the creation of a revolutionary dial design. There is one thing aspect of the Museum Watch dial that is timeless and will never change. That is its historical place as an icon among timekeeping pieces. The dial, in conjunction with the other fine elements in a Movado timepiece, transforms a watch into a work of art.

Check out my other articles on Gold Watches
Source: ArticleDashbord.com

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